Most of the list of SEO tips is irresistible. They offer general advice like ‘Write better content’ and ‘Improve user experience’ and bombard you with hundreds of tips.
If you have read this post in the past, you will know that it is wrong to do this before us.
Before republishing, it listed more than 200 mediocre SEO tips.
So we decided to rewrite the post and focus on the most effective tips you can do in just 15 minutes or less.
Here are the SEO tips:
- Improve existing content with missing subtopics
- Email everyone you link to
- Add internal links to new pages
- Monitor annual content
- Republish blog post as a video
- Respond to related HARO requests
- Observe competitive backlinks for low quality content
- Fix pages with broken backlinks
- Convert images to backlinks
- Install a caching plugin
- Optimize for snippets with the ‘Definition’ feature
- Embed your video in a relevant post
- Improve existing content, including missing subtopics
Most first drafts are not perfect. You must miss the important points, which can hamper your page’s ability to rank in search engines.
So here’s what you can do:
Plugin two or three top-ranking page URLs into the Master IT’s Content Gap tool for your primary target keyword. Then plug in your page URL below. Press “Show Keywords” and you’ll see keywords that have ranked one or more top-ranking pages, but you won’t find how and where it looks like one of the other top pages for related searches. To add schema markup.
However, we do not rank for those keywords because we did not cover subtopics in our posts.
If we can fix this problem by covering the topic in the post then maybe we can rank for those keywords as well. Even better, doing so can improve our keyword rankings because Google will see the page as more complete.
- Email everyone you link to
Backlinks are an important ranking factor, but link building can be a regular task. You need to find prospects, examine them, look up their emails, and then somehow agree to link to them.
If that sounds annoying, an easy way to get started is to send an email to everyone you link to.
Note that you should not ask for any links in this email. This is not the point of this tip. The point is to communicate and start a transformation. If your content is unique and well written, you will often be appreciated. It naturally shares and sometimes links to opportunities like guest posts and other collaborations
- Add internal links to a new page
Internal links are backlinks from one page of your website to another. They help to navigate pages across pages, distribute ‘link authority’ across your site, and even use their anchor text to understand Google context.
The problem is that whenever you publish a new page, it has very few or no internal links. So if you want your page to stand the best chance of ranking, it makes sense to add something.
To find relevant opportunities, search the site for Google: yourwebsite.com “keywords”.
- Monitor annual content
Content audits involve analyzing whether all pages on your website should be retained, updated, merged, or deleted.
Following our latest content review on the Master It blog, we’ve deleted 48 blog posts.
Has our traffic decreased? Nah. It increased by 7.57%.
If your site runs on WordPress, the easiest way to manage the monitoring of any content is to install it with the Master Free WordPress Plugin, follow the instructions and it will give the recommended action for all your posts and pages.
Important. These are suggestions, not instructions. You should evaluate each page individually and never delete those that are important to your business even if they have low or no SEO value.
- Retrieve blog posts as videos
People enjoy different content layouts according to their personal preferences. Some like videos where others like to read. So an easy way to reach a wider audience is to republish blog posts as videos.
Last year, for example, we published a blog post about higher rankings on Google, which we later republished as a video.
How do you know which blog posts are best for republishing?
If the post has already received a lot of organic traffic, it is a good candidate to republish it. Why? Because you can embed video in your blog post to appeal to more viewers.
Consideration should also be given to republishing your posts about the topics you are searching for on YouTube.
- Respond to relevant HARO requests
Hara is a service that connects journalists to the source. Signing up is free and when you do, you’ll receive daily emails with requests from journalists.
For example, here Bankrate (DR89) is looking for a bank expert to answer a few questions about a fine CD:
After receiving this email, all you have to do is meet the requirements and reply to the email. If they use your reply to your post, they will usually credit you with a backlink.
The problem with HARO is that they send out three emails a day. Given that most requests will not be relevant to you, this may be irresistible.
Fortunately, this problem is easily solved with Gmail filters.
Things to do here:
Once you’ve signed up for HARO and subscribed to topics that interest you, go to your Gmail and press Carat in the search bar. In the “From” field, type haro@helpareporter.com, in the “Subject” field enter “[HARO]” and then enter the keyword or keywords you want to monitor in the “Have word” field and search some results to make sure they are relevant. check If they are, press the carat, and click “Create Filter”.
You will then have the option to forward it to another team member to mark it as important, apply a label, or take care of it.
- Monitor competing backlinks for underperforming content
If you haven’t yet ranked number one for your target keywords, it may be because competitors have higher quality backlinks. You can get an idea of whether or not this is the case with Master It free SERP checker.
If there are more websites linked to them (referring to domains) on the pages that you have published more than that, it may be behind you. One way to fix this is to observe people who link to less descriptive content, then try to link to you instead of people.
How? First, open a few top-ranking pages with backlinks and look for accurate, outdated, misleading, or missing information (which is included in your content). You’re basically looking for areas where your page trumps them.
For example, Google search operators have a large number of links in their list, but it defines the operator by number: cache :, and site: miss.
- Fix pages with broken backlinks
Backlinks to dead pages are effectively lost. They’re not helping the page rank because it no longer exists and they’re probably not helping other pages too much.
If you have broken backlinks how do you know it?
If there is a page with a referring domain, those backlinks are lost.
There are three ways to fix this:
Reinstate: If the dead page is accidentally deleted, leave it again. All backlinks will then point to a functional page.
Redirect: If the dead page appears in a new URL, redirect the old URL to the new one. Read this to learn how to do redirects.
Request a link change: If someone makes a mistake while linking to your page (e.g., they added a space at the end of the URL), it’s a good idea to let them know.
Just be aware that having high-quality backlinks on dead pages is the only way to solve these problems. If not, it’s usually okay to leave them as 404s.
You can test the quality of a page’s backlinks in a backlink report.
- Convert images to backlinks
If your site has custom images or infographics, it is very likely that others will use them in their content.
For example, here’s a graph from our post about long-tailed keywords on another blog: Most of the time people link back to the source of the image when using your images, but not always. And here’s the case. If we verify the source code of that page, there is no link to Masterit.com
Another common problem is that people link directly to the image instead of the page where the image came from.
For example, if we verify the source code of another page where that image is displayed, they are linking to a PNG file. None of these situations are ideal. If you see people doing this, please reach out to them and ask them to add or fix the source link.
But how do you find people using your images without proper attribution first?
One way is to right-click an image on your site, then click “Google Search for Image”.
- Install a caching plugin
Caching helps speed up your website for visitors, and here are a few reasons why:
First, page speed is a ranking factor in both mobile and desktop.
Second, as page load time increases, visitors are more likely to be shaken. Although many things affect page speed, installing a caching plugin is a quick and easy win that takes a full two minutes.
To do this in WordPress, log in to your backend, then go to:
Plugins> Add New> Search for “WP Super Cache”> Install> Activate
The latest thought
None of these tips should take more than 10 minutes. You can implement all of these in three hours. These are not long at all, considering what impact they should have.
What else can you do to increase traffic? Absolutely. Read it for more ideas.
Have questions on the above tips? Ping me on Twitter